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Reduce customer churn using the 5W’s Tool
My love for the 5Ws was professed (or at least implied) in a prior post, proving that I am not afraid to express my deep affection for abstract concepts – luckily I have a very understanding wife. So...
View ArticleWhat is customer segmentation?
Like so many buzz words in marketing, “segmentation” is one of those that is interpreted by folks to mean many different things. If the word “segmentation” were blurted out in a room of 20 business...
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